Attention Measurement

In digital advertising, measuring and optimizing attention is essential for amplifying the impact and success of your campaigns.

Attention is measured as a performance metric to understand how well the ad captures users' interest. Attention measurement is achieved through tools that assess exposure and engagement. This helps us monitor user interactions, including touch gestures, screen orientation, playback actions, and audio settings. This comprehensive approach provides valuable insights into how users experience and interact with your ad.

Measuring and optimizing attention is a crucial strategy for gaining a competitive advantage in digital advertising by overcoming banner blindness.