Proximity targeting, also known as hyperlocation advertising, is an advanced digital marketing technique that utilizes location data to influence consumer behavior, shape brand perception, and drive purchase intent.

By analyzing data from technologies such as GPS, Wi-Fi, and Bluetooth, proximity targeting allows advertisers to deliver personalized campaigns tailored to users' specific locations. This hyperlocal approach enables businesses to increase purchase intent, encourage store visits, and promote region-specific offers and events.

Proximity targeting is a highly effective tool for connecting with customers at critical moments, ensuring that messages are both timely and relevant. It not only enhances campaign efficiency but also strengthens customer engagement by meeting users where they are, both physically and emotionally.