Conversational Ads
Conversational ad is a display advertising model that offers completely customizable chat-bot experiences.
It enables businesses to obtain valuable insights from user interactions and provides re-targeting options based on the user responses. This interactive format allows users to engage directly with the ad, receive personalized recommendations, and even make purchases or bookings.
By encouraging more dynamic and engaging user experience, conversational ads aim to drive higher conversion rates and build stronger connections with potential customers.