Contextual Targeting

Contextual targeting is a method used in digital advertising that allows ads to be placed based on the context of the content.

Contextual targeting ensures that ads appear at the moment users are engaging with relevant content, leading to more accurate and effective ad targeting.

This approach not only enhances user experience but also helps advertisers utilize their ad budgets more efficiently. Additionally, with increasing privacy regulations, contextual targeting is considered a significant alternative for protecting personal data.