Rich Media Ads

In the advertising world, the rich media model refers to interactive and dynamic ad formats that go beyond traditional static banner ads. This model uses rich media elements—such as video, audio, animations, and interactive features—to capture user interest and increase engagement levels.

Unlike traditional banner ads, rich media ads often attract more attention and encourage users to spend more time with the ad. This format helps brands build deeper connections with their target audiences and enhances the effectiveness of ad campaigns.

Rich media ads also offer broader data for measurement and optimization, allowing advertisers to continually refine and improve their campaigns.